Advantages and disadvantages of primary research
Now lets discuss the advantages and disadvantages of primary market research to the marketer advantages of primary market research 1) targeted issues are addressed the organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned. Secondary market research: advantages and disadvantages by need to be addressed through primary research disadvantages of secondary market research. How can the answer be improved. What are some of the advantages and disadvantages of primary and secondary data how do they compare and contrast. Primary research is original research that you conducted specifically for your own objectives you are going to be the person who directly obtains the raw data. The advantages & disadvantages of secondary research by john michael updated september 26, 2017 there are two ways of finding out information, primary or.
Advantage- the advantage of the primary research information, is that the data has been collected personally therefore, it relates directly to the researcher’s study depending if its quantitative or qualitative research it can also include a considerable size of subjects or smaller one if required. A: some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive some disadvantages include high costs, longer time frames to implement and that this research may not be feasible under certain circumstances.
This part of our detailed tutorial on market research planning looks at the advantages of conducting primary research including the ability to address specific needs.
- Quick answer the major disadvantage of primary research is the huge cost involved in gathering information similarly, it consumes a lot of time since a researcher has to prepare for the study, gather details, and process.